Free tool
What does website downtime
cost you?
When your website is down, it is not just offline - it is not selling, not booking, and not capturing leads. Enter your numbers below to see roughly what an outage costs your business, by the hour and by the day.
A rough number is fine - sales, bookings, or leads your site brings in.
Estimated lost revenue
$0
How we calculate this
We take the revenue your website brings in each month and divide it by the number of hours in a month (about 720). That gives a rough revenue-per-hour for your site.
We multiply that hourly figure by the number of hours your site is offline. The result is an estimate of the sales, bookings, or leads you miss during the outage.
We keep it conservative on purpose. The figure assumes revenue is spread evenly across the day and counts only the business you lose during the outage itself, not the customers who never return or the SEO ground you give up.
Why WordPress sites go down
Downtime is rarely random. A handful of causes are behind most outages - and nearly all of them are preventable.
A failed update
A plugin or theme update goes wrong and takes the site with it. The most common cause, and the most preventable.
A hack or malware
A compromised site can be taken offline by the host, or defaced so badly it might as well be down.
A hosting or database failure
An expired plan, an overloaded server, or a database error can pull the whole site offline without warning.
Walk through the specific ones in our fixes library, or get ahead of them with the WordPress maintenance checklist.
Keep this number at zero. WordPress care plans include monitoring, backups, and fixes - outages that jump the queue.
See WordPress Care PlansPlanning ahead
What downtime really costs a business
Revenue loss is only the visible part. There is also the work of finding out what broke, the customers who tried once and never came back, the Google rankings that slip while pages return errors, and the ads you are still paying for while they land on a dead site. An hour of downtime during a sale is worth far more than the same hour on a random Tuesday.
The businesses that handle downtime well share one trait: they find out before their customers do. Uptime monitoring, daily backups, and a maintenance plan mean the site goes down at 2am and gets fixed before the 9am rush - instead of being discovered by an angry customer at noon.