Content-first structure
Your content drives the layout, not the other way around. Every page is structured around what your visitors need to see and do next.
Custom WordPress design
WordPress design that converts
visitors into customers.
A beautiful website that does not generate leads is just an expense. We design WordPress sites with one goal: turn the people who visit your site into the customers who grow your business.
3-6 wksTypical design-to-launch timeline
From $899Design refresh, flat price agreed before work starts
$0Strategy session to start
The real cost
Why template sites fail
your business.
You bought a theme, uploaded your logo, and changed the colors. It looked fine. But your bounce rate is climbing, your conversions are flat, and your competitors just launched sites that make yours look five years old.
Template sites fail because they are designed for everyone and optimized for no one. The layout was not built for your content. The user flow was not mapped to your customer journey. The mobile experience is whatever the theme developer decided - usually desktop content crammed onto a small screen. You end up fighting the template instead of serving your customers.
The real cost is not what you paid for the theme. It is the leads you are losing every day to a site that does not communicate your value, does not guide visitors to take action, and does not work properly on the devices most of your audience actually uses.
Our approach
Design that works
as hard as you do.
Every design decision we make is tied to a business outcome. We do not chase trends - we build sites that bring in customers and are easy to maintain.
Conversion paths that map to how people buy
Calls to action, form placement, and navigation are designed around your actual customer journey - not generic theme defaults.
A real brand identity
Typography, color, spacing, and imagery are deliberate choices that make your business look like itself - not a template with your logo dropped on top.
Accessible by default
Readable contrast, keyboard navigation, and proper heading structure so your site works for every visitor - and ranks better for it.
SEO-ready markup
Clean semantic HTML, proper heading hierarchy, and metadata built in from the start - so the design never fights your search visibility.
Easy to maintain
We hand off clean, documented designs - or build it ourselves, so the same team that designed your site keeps it running.
Mobile-first is not optional
6 mobile issues we fix
in every WordPress design.
Over 60% of web traffic is mobile. Your WordPress site was designed on a laptop. Stacking desktop columns vertically is not mobile optimization - it is desktop content crammed onto a small screen. Real mobile design means rethinking layout, sizing, spacing, and interaction for how people actually use phones.
Breakpoint layout corrections
We redesign your mobile layout at every responsive breakpoint - hiding, reordering, and resizing elements specifically for mobile and tablet screens instead of accepting the default column stack that most WordPress themes produce.
Touch target sizing
Buttons, links, and form fields need to be at least 44x44 pixels on mobile. We resize every interactive element and add proper spacing between tappable targets so visitors do not accidentally tap the wrong thing.
Font scaling and readability
Body text must be at least 16px on mobile - anything smaller forces users to pinch-zoom. We set mobile-specific font sizes for every text element so your content is readable without effort.
Image sizing for mobile performance
Desktop images downloading at full resolution on mobile connections waste bandwidth and slow load times. We configure responsive image sizes so mobile browsers download only the size they need.
Mobile navigation repair
WordPress mobile menu behavior depends on your theme and plugin combination. We fix hamburger menus that do not open, dropdowns that push content off-screen, and navigation that is simply too cramped to use on a phone.
Form usability on small screens
Forms built in desktop mode often have fields too narrow to type in, labels that overlap inputs, and submit buttons invisible below the fold. We rebuild the mobile form layout for actual usability.
Our process
How we design
your WordPress site.
Five steps. Strategy first, pixels second. Every decision is tied to a business outcome.
Discovery and strategy
We learn your business, your customers, and your competitors. What do visitors need to do on your site? What stops them today? Every design decision that follows is grounded in these answers - not assumptions.
Wireframes and content structure
Before we touch colors or fonts, we map out the content hierarchy and user flow for every page. You see the structure and sign off on the logic before any visual design begins.
Visual design and brand application
We create high-fidelity page designs that apply your brand identity - or help you develop one. Typography, color, spacing, and imagery are all deliberate choices tied to your business goals.
Responsive refinement
Every page is designed at desktop, tablet, and mobile breakpoints. Not just stacked columns - deliberately rethought layouts, touch targets, and font scaling for how people actually use phones.
Review, revise, and handoff
You review the full design across devices. We revise until it is right. Then we hand off production-ready designs to development - or build it ourselves if you want the same team end-to-end.
Know the difference
Template site vs
custom WordPress design.
Template sites and custom designs solve different problems. Here is what you actually get with each approach.
Template site
- Pre-built layout designed for generic use cases
- Mobile experience is whatever the theme ships with
- Same design as thousands of other sites
- Content must fit the template structure - not the other way around
- Conversion paths are generic, not mapped to your customer journey
- Updates can break the design - themes and page builders change constantly
Custom WordPress design
- Every layout designed for your specific content and goals
- Mobile-first design tested on real devices at every breakpoint
- Unique visual identity that looks like your business
- Content structure drives the design - not template constraints
- Conversion paths mapped to how your customers actually buy
- Clean code that you control - no dependency on third-party theme updates
Design questions
Everything you need
to know.
How much does a custom WordPress design cost?
A design refresh starts at $899 as a flat price agreed before work starts - the exact price depends on how many pages and how much custom work your project needs. You approve the full price before any work begins, so there are no surprises.
How long does a design project take?
Most design projects run 3-6 weeks from kickoff to launch-ready designs. Simple refreshes of a few pages can be faster; full sites with custom features take longer. You get a timeline at the strategy session.
Do you build the site or just design it?
Both. We can hand off production-ready designs to your developer, or build the site ourselves - the same team that designs it keeps it running, so there are no handoff gaps.
What if I already have a theme or page builder?
We work with what you have. A custom design can be applied inside Elementor, Divi, Bricks, or Gutenberg - or we can recommend a cleaner foundation if your current setup is fighting you.
Will a redesign hurt my Google rankings?
Done right, it helps them. We preserve your URLs, metadata, and content structure during the redesign, and we build mobile-first with clean semantic markup - the things Google actually rewards.
Do you design for accessibility?
Yes. Readable contrast, keyboard navigation, proper heading structure, and alt text are built into every design - which also helps your SEO and keeps you clear of accessibility complaints.
What do I need to provide?
Your business goals, your content (or access to it), any brand assets you have, and access to your current site if there is one. The strategy session is where we figure out the rest together.
Can you redesign just part of my site?
Yes. Many clients start with the pages that matter most - homepage, services, contact - and expand from there. A phased approach keeps cost down while the highest-impact pages get fixed first.
Jargon, explained
Terms worth
knowing.
Plain-English definitions of the terms that come up with this service - no tech background needed.
Ready for a website that actually works for your business?
Tell us about your project. We will walk you through our design process, give you a timeline, and show you exactly what to expect.