A page builder is a plugin that lets you design WordPress pages visually - dragging and dropping elements to build custom layouts without code. Elementor, Divi, and Beaver Builder are common examples.
Also known as: Visual editor, drag-and-drop builder, Elementor, Divi
In plain English
A page builder is a plugin that gives you a visual canvas for designing pages - you drag text, images, buttons, and sections where you want them instead of working inside WordPress's standard editor. Elementor, Divi, WPBakery, Beaver Builder, and Bricks are the major ones.
Why it matters for your business
Builders make sophisticated layouts possible without code, but they add weight: extra scripts, heavier pages, and occasional conflicts with themes and other plugins. Knowing which builder a site uses - and how it stores content - matters for speed, maintenance, and any future redesign.
When you'll run into it
When a page's layout can't be edited in the normal editor, when pages feel heavy or slow, or when planning a redesign and needing to know what you're working inside.
Run into this on your site?
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